4:44 is a comeback story of sorts for Jay-Z. The hyphen is back, and along with it the themes and heart that made him one of the best rappers alive. On "The Story of .," No . uses both Nina Simone's "Four Women" and Kool & The Gang's "Kool's Back Again" on a track that Jay-Z said in an iHeartRadio appearance is "about we as a culture, having a plan, how we're gonna push this forward. We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger."
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Maclachlan paired Lorde up with various songwriters. "It didn't work at all," he says. "I think Ella inherently sensed that she was never going to sing other people's songs." She finally found a simpatico collaborator in Joel Little, a graduate of the New Zealand pop-punk circuit with some national hits to his name and an ear for spare, electronic beats. Little helped teach Lorde about song structure. "I wanted to bend the song around the lyric, as opposed to vice versa, kind of squashing the words in there," she says. "Joel would say, 'The syllables have to match up!'"