Unlike the standard business report, white papers are usually directed at external users or customers. Companies and organizations use white papers to propose a solution to a problem or to inform users about a new product, service or important issue. For example, a company with a new personal finance application will seek to explain how their product makes a cumbersome task much easier, like the ability for customers to quickly download, categorize and use their banking data to manage a budget. The summary for a white paper should clearly identify the product or the problem. The White Paper Company suggests a one-page synopsis that outlines the "bottom line benefits" of the product or solution, including monetary, time or resource advantages that the new product or solution would bring to the customer. Studies Guides & Strategies emphasizes that the summary must "capture the target audience's attention" and advises the writer to avoid technical complexities and acronyms.