One of the main benefits of card paper is its color variety. Brands produce stock in many white and off-white shades, measured by brightness. When considering where to buy cardstock, consider whether or not you need a specific color. If stock must match a business logo or an event's color scheme, it's crucial to purchase from a retailer with stock from a variety of brands and product lines. Color options range from light pastel and bold hues to deep colors and neon shades.
The standard stock measurement is x 11 inches. Another common option is legal size, which measures x 14 inches. Other products have different width measurements to fit wide-format printers.